This research paper, compiled by Izak Minnaar, highlights key advocacy principles in relation to information and internet rights, using the AfDec principles. The paper aims to guide MISA Zimbabwe in its efforts to embolden ordinary citizens to play an active role in the shaping of internet policy and the protection of their digital rights in Zimbabwe. Here, the assessment of key advocacy principles, , texts and references offers pertinent guidelines to strategically implement policies and law regulations that recognise, protect and promote digital rights. The internet is a powerful tool for the realisation of all human rights, thus it is incumbent that individuals have the means to exercise their fundamental right to access information, as highlighted in the paper. This research paper was supported by the AfDec Strategic Advocacy Fund.